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A promising concept: Animal original meets plant-based alternative

“Hello Hybrids” was one of the Top Ten Trends identified by Innova Market Insights last year. “Hello Hybrids” is also an apt description of a new retail product segment: Meat and milk products that contain greatly reduced amounts of animal ingredients but still appeal to confirmed carnivores, consumers who want to reduce the amount of animal products they eat for reasons of climate protection, animal welfare, sustainability or health, but who are unwilling to make any compromises on flavour or consistency.

With the new blends in the fiildMeat+ range, Planteneers is closing the gap between flexitarians and meat eaters who have heretofore rejected plant-based alternatives for reasons of flavour.

With the compounds from the fiildDairy+ range and normal cow’s milk, dairies can make blends that reduce the amount of milk by 50 percent, replacing it with plant components. The final product might be a drink consisting of half milk and half oat drink, for example.

Further reading

Exhibitor: Planteneers GmbH

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