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Greatview supplied Oman’s leading juice brand Topfruit with Smart Packaging

Greatview’s innovative Smart Packaging provided a profitable upgrade for OmanRefCo’s popular juice brand Topfruit. Using variable printing technology, each Topfruit juice carton was imprinted with a unique smartphone-readable QR code and picture from 1 of 22 diverse Omani landmarks. The marketing potential offered by Greatview® Smart Packaging for this campaign won the “Best Marketing Campaign” at the 2020 World Beverage Innovation Awards.

The initiative showcased Omani cultural and tourist highlights to domestic and international consumers, boosting local tourism economy and increasing consumer engagement and encouraging brand loyalty. Additionally, when consumers scanned the QR codes with a smartphone, they could automatically collect different virtual landmark stickers and win prizes, thus offering further incentivisation for purchase. The transparency and simplicity of this brand-to-consumer competition fuelled consumers’ desire to participate.

Further reading

Exhibitor: Greatview Aseptic Packaging Service GmbH

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